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Healthcare is a rising issue in the
U.S. and there are currently over 40 million uninsured and nearly 100
million looking for alternatives. According to data from the Pew
Internet and American Life Project, 45% of American adults, or 91
million Americans, regularly consume prescription drugs. And Manhattan
Research estimates that as many as 45.7 million Americans go online to
search for information about pharmaceutical products in particular,
while other industry observers estimate that millions more Americans use
the Internet to look for health information in general — either for
themselves, or on behalf of friends or family members.